![]() ![]() ![]() ![]() Product recalls Formaldehyde contamination The United States distributor of the candy is Queensway Foods, in Millbrae, California. The White Rabbit brand was transferred to Guan Sheng Yuan (Group) Co., Ltd. On December 2, 2017, Wong's Ice Cream of Toronto, Canada unveiled the first ice cream flavour made from White Rabbit candy. The candies are now exported to more than 40 countries and territories, including the United States, Europe and Singapore. In 2004, White Rabbit candy sales hit 600 million yuan, with sales increasing by a double-digit percentage yearly. Cities and agricultural villages' demands are increasing, especially during the Chinese New Year period, when many families provide White Rabbit sweets among other candies for visitors. Īlthough the White Rabbit brand already had some history, its popularity worldwide has grown with the economy of China. White Rabbit sweets have been advertised with the slogan "Seven White Rabbit candies is equivalent to one cup of milk" and positioned as a nutritional product in addition to being a sweet, and experienced popularity amongst former students of the early Deng Xiaoping era in China (1978 to the early 1990s), who were reported to have taken this slogan literally and made 'hot milk' in their dormitory cooking rings by dissolving the candies in a pan of hot water. Today, White Rabbit candies are China's top brand of sweet. In 1972, Premier Zhou Enlai used White Rabbit candies as a gift to American president, Richard Nixon, when he visited China. In 1959, these candies were given as gifts for the 10th National Day of China. Initially, production of the candies was capped at 800 kilograms (1,800 lb) per day, and the candies were manually produced. Currently, the trade mark animal on the outer packaging has been given enormous neotenic, forward-facing eyes in the style of Disney or Japanese anime, while the inner wrapping retains its classic art deco look and naturalistic rabbit. The packaging and brand logo have changed over the years: when the candies were first marketed, the white rabbit on the outer packaging was lying down however, this was changed to an image of the rabbit jumping. The result was a distinctive candy label design. Mickey Mouse was seen as a symbol of foreign countries, and so the packaging was redesigned to feature a naturalistically drawn white rabbit and an artist's paint palette, with Chinese and English hand-lettering in a color scheme of red, blue and black against a white background. As their prices were lower than imported products, they became widely popular among the people. The first ABC milk candies were packaged using a red Mickey Mouse drawing on the label, and were named ABC Mickey Mouse Sweets. After half a year of development, he then manufactured the factory's own brand of milk candies. White Rabbit candy originated in the ABC Candy Factory of Shanghai in 1943, when a merchant from ABC tried a milk candy from England and was impressed by its taste. The butter-plum flavour, characteristic of China, was also among the new flavours added through the years. In addition to the original vanilla flavour, new flavours such as chocolate, coffee, toffee, peanut, maize, coconut, lychee, strawberry, mango, red bean, yogurt, matcha, and fruit have been added. The rice wrapping layer is meant to be eaten along with the rest of the candy and can be found in the list of ingredients in the UK as "Edible Glutinous Rice Paper (edible starch, water, Glycerin Monostearate)" along with liquid maltose, white granulated sugar, whole milk powder, butter, food additives ( gelatin, vanillin), corn starch, syrup, cane sugar and milk. They are then wrapped in a printed waxed paper wrapper. White Rabbit candies are a milk-based white candy with a soft, chewy texture, sold as small, rectangular candies approximately 3 cm × 1 cm (1.18 in × 0.39 in) similar to taffy.Įach candy is wrapped in a thin edible paper-like wrapping made from sticky rice. White Rabbit candy is part of the childhood memories of many mainlanders and Hong Kongers, and has been featured in many classic Chinese movies and TV series. It is an iconic cultural brand and has been in production since 1943. White Rabbit Creamy Candy ( Chinese: 大白兔奶糖 pinyin: Dàbáitù Nǎitáng) is a brand of milk candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd. ![]()
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